75th Annual Sturgis Motorcycle Rally


Sturgis, SD. Population: 6627. Projected population during the first week of August 2015: Anywhere from a quiet 500k to a rowdy 1m. Yes, it is time for the annual Sturgis Motorcycle Rally. But it’s not just any year… it’s the 75th anniversary of this thing and we’ll be in the house all week long to get in on the action!

Our home away from home will be located on the corner of 4th and Main Street right next to our friends at Metzeler Tires. We’ll be setup and ready to rock on Friday, July 31st and keep the party going on through Sunday, August 9th. The latest and greatest from Street & Steel will be on-hand. Make sure to stop by, check out the gear, get in on some great deals, and win some great giveaways throughout the week.

On Sunday, August 2nd we’ll be part of the annual Sturgis Mayor’s Pub Crawl. Hosted by Carey Hart and Mayor Mark Carstensen, this event is sure to be a hit with some of the industry’s biggest stars making their way to four separate locations for a meet & greet and other shenanigans. Industry notables signed on for this year include: Ricky Carmichael, Doug Henry, Micky Dymond, Ben Bostrom, and Eric Bostrom. Join us, even if it’s for the spectating! The Crawl starts at 4:00PM at the Harley-Davidson® Rally Point and will make stops at Easy Riders, Knuckle Brewery, and Loud American.

On Wednesday, August 5th, we’ll be taking this show on the road and setting up shop at the Sturgis Fairgrounds for the AMA All-Star National Flat Track Series while still setup at 4th and Main. A bit of a different gig for us, but we’re excited to get back to our racing roots. We’ll be onsite selling a few products such as GoPros, UClear Headsets, and iOttie phone mounts. We’ll also be doing a separate giveaway for this event so make a stop at this booth too. You could be a multi-time winner throughout the week!

So 75 years of this thing. It’s going to be big. We’re ready. Are you ready? Flying in or riding in, we hope to see you sometime throughout the week.


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